Embedded Sessions

14 May 08:15Froda HQ

Cracking the code

How to bridge the SME funding gap

Europe is in an SME funding crunch and has been for quite some time. The demand for financing among SMEs greatly outweighs the supply, but it’s not only the SMEs that are on the losing end of this. Banks and other business providers lose out on the multi-billion euro opportunity that SME financing provides.

In the premiere of Embedded Session we’re addressing the SME funding gap, the role of embedded financing in bridging it, and how banks and business providers can be part of the solution.

The event is free to attend but has a limited number of spots. First come, first served.

08:15

Breakfast

08:45

Panel discussion

09:30

Mingle

09:45

Event finished

Panel

Olle Lundin
CEO & co-founder Froda

Olle is CEO and one of the founders of Froda, a leading SME lender and embedded finance player in Europe. In nine years he has grown Froda to become one of Sweden's highest valued unlisted companies and one of Europe's leading embedded financing providers. Olle has a background in finance, law, and startups and holds several degrees, including a Master of Business and Administration from The Stockholm School of Economics, a Master of Law, and a Master of European Union Law, both from Stockholm University.

Mats Persson Bergius
Chief commercial officer at Lunar

Mats is Chief commercial officer at Lunar. He joined Lunar in early 2021 and oversaw a rapid expansion of the company’s Swedish presence, with significant growth in revenues and customers. This led to an expansion of his role to also include Lunar’s presence in the Norwegian market as well as commercial responsibility for Lunar’s activities in the lending space. With over 15 years’ experience of the financial service industry, Mats prior to joining Lunar held key roles at American Express across the US, UK, and Sweden. Mats is also the chairman of the Swedish Fintech Association.

Philip Konopik
Visa Regional Managing Director – Nordics & Baltics

Philip Konopik is the Regional Managing Director for Visa’s Nordic & Baltic operations based out of Stockholm. Philip brings 15 years of experience in consulting in digital transformation, strategy and innovation, across personal banking and payments to Visa. Most recently, Philip served as Visa’s Irish Country Manager and part of the UK&I leadership team from 2016 to 2020. Prior to that role, he was Principal Consultant and part of the leadership team for Market Gravity, a leading UK/US Proposition Development consultancy acquired by Deloitte in 2017. Earlier in his career, Philip was a consultant at Capgemini within digital transformation in the UK and Sweden.

Philip graduated from Stockholm School of Economics M Sc. In Business Administration and Operations Management, and a B.A from Lund University in Business Administration.

Mimi Billing
Europe Editor Sifted

Mimi Billing is the Europe editor at the European tech site Sifted, backed by the Financial Times. She is based in Stockholm and has been reporting on the Swedish and Nordic tech scene since 2015.

Welcome to Embedded Sessions –
a series of events where finance meets innovation.

We gather a unique mix of experts within different fields to explore embedded financing, its possibilities, and potential impact beyond traditional financial institutions.

Whether you’re working within fintech, payments, banking or somewhere in between, Embedded Sessions will give you inspiration and insight on how embedded financing can be used to grow your business.

Join us in transforming the world of finance as we know it.

Themes

For whom

Incumbent banks looking to increase their lending to SMEs

Neo banks looking to integrate business lending

Fintechs looking to optimize and improve their services

Payments companies looking to increase their offering

Business service providers looking to add additional revenue streams

Anyone that has an idea that can be realized through embedded financing

Froda HQ

Katarinavägen 9 116 45 Stockholm Sweden

About Froda

Froda is a tech company on a mission to revolutionize the financing experience for SMEs, making it easier and more affordable for them to invest in their ideas. Froda offers financing under it's own brand and embedded financing, allowing partners to integrate Froda’s platform, credit models, and funding in order to offer tailored financing products of their own. Today, Froda is one of the most promising fintech companies in Europe, known for its great user experience and innovative technologies. They operate in seven European markets and have established key partnerships with Visa, Lunar, and Checkout.com, among others.